TikTok广告课程 TikTok Ads Masterclass 英文原版

2022年6月28日20:51:03 发表评论
摘要

TikTok目前已经覆盖150多个地区,广告投放渠道包含TikTok,TopBuzz,BuzzVideo等多个媒体平台。TikTok整体用户偏年轻化,拥有不容小觑的流量优势,可以将品牌与消费者紧密连接,并通过电商功能实现销售转化。

TikTok目前已经覆盖150多个地区,广告投放渠道包含TikTok,TopBuzz,BuzzVideo等多个媒体平台。TikTok整体用户偏年轻化,拥有不容小觑的流量优势,可以将品牌与消费者紧密连接,并通过电商功能实现销售转化。

在广告投放中,TikTok广告主可以创建横板、竖版或方形的视频及图像等多种广告格式,从中选择最适合您推广系列目标的格式及版位,还可以通过视频制作工具包轻松创建视频广告。

TikTok广告课程 TikTok Ads Masterclass 英文原版

TikTok广告课程 TikTok Ads Masterclass 英文原版

课程信息

TikTok广告课程 TikTok Ads Masterclass,英文版

课程概要

PRELAUNCH

-Why I am so bullish on it.

-Initial results, how long we’ve been on it, etc.

-Why marketers should start diversifying their spend onto it ASAP.

-Understanding how users are using the platform and what makes it so different from other apps.

CREATIVE

SCALING

-Breaking down our audience and creative testing process.

-How we are using their ACO feature to rapidly test creative.

-How to do research on the app to identify hot trends, hashtags, sounds, filters and more to incorporate.

-Handling rapid creative fatigue and becoming a creative testing machine.

-How to leverage the power of influencers with Spark Ads.

-Our process for scaling up the budget profitably with proven winning creatives and audiences.

-Switching from lowest cost to cost cap bidding to control CPA.

-Having steady stream of new creative being tested to combat rapid fatigue.

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