TikTok目前已经覆盖150多个地区，广告投放渠道包含TikTok,TopBuzz，BuzzVideo等多个媒体平台。TikTok整体用户偏年轻化，拥有不容小觑的流量优势，可以将品牌与消费者紧密连接，并通过电商功能实现销售转化。
在广告投放中，TikTok广告主可以创建横板、竖版或方形的视频及图像等多种广告格式，从中选择最适合您推广系列目标的格式及版位，还可以通过视频制作工具包轻松创建视频广告。
课程信息
TikTok广告课程 TikTok Ads Masterclass，英文版
课程概要
PRELAUNCH
-Why I am so bullish on it.
-Initial results, how long we’ve been on it, etc.
-Why marketers should start diversifying their spend onto it ASAP.
-Understanding how users are using the platform and what makes it so different from other apps.
CREATIVE
SCALING
-Breaking down our audience and creative testing process.
-How we are using their ACO feature to rapidly test creative.
-How to do research on the app to identify hot trends, hashtags, sounds, filters and more to incorporate.
-Handling rapid creative fatigue and becoming a creative testing machine.
-How to leverage the power of influencers with Spark Ads.
-Our process for scaling up the budget profitably with proven winning creatives and audiences.
-Switching from lowest cost to cost cap bidding to control CPA.
-Having steady stream of new creative being tested to combat rapid fatigue.
